THOUGHTS AND IDEAS
First Time Preordering? Expectations & Tips You Need to Know
I am always very honest with people on intro calls: It usually takes an order or two for members to understand the idea of a preorder.Some gyms have no problem with preorders and their members are fired up to preorder...
Why Most Print On Demand Stores Don't Work (And How to Succeed)
Many gym owners launch a print-on-demand (POD) store expecting it to be an easy, passive way to sell apparel. The promise sounds great: ✔️ No upfront costs✔️ Apparel available 24/7✔️ A wide variety of options But here’s the reality: Print-on-demand...
Apparel Plans: Boost Sales & Build Community in Your Gym
Want to increase your gym's revenue and strengthen your community? Look no further than a strategic apparel program! But forget about random orders and hoping for the best. To truly succeed, you need a solid plan – an Apparel Plan....
How CrossFit St. Helens Transformed Their Apparel with Forever Fierce
When running a busy CrossFit gym, managing apparel can be a challenging task. Carleen, owner of CrossFit St. Helens, knows this all too well. From satisfying gym members’ demand for high-quality merchandise to ensuring orders arrive on time, the process...
Ditch Discounts, Embrace Price Incentives
Ever heard the saying "never discount"? While the sentiment is right, it often misses the mark. The real key is understanding the difference between damaging discounts and smart price incentives—especially when you price your apparel with long-term brand value in...
How CrossFit St. Helens Transformed Apparel with Forever Fierce
In today's hyper-competitive fitness apparel market, standing out is crucial. You're facing competition from all sides: meme accounts, influencers, equipment and supplement brands - the list goes on. The sheer number of companies vying for your members' attention is staggering....