THOUGHTS AND IDEAS
Stop Tweaking. Start Executing: The Key to Progress
It’s easy to get caught in a cycle of Stop Tweaking and perfecting, whether it’s your business strategy, apparel designs, marketing campaigns, or personal projects. While attention to detail matters, excessive tweaking can stall progress, waste resources, and prevent you from...
Invisible Costs Are Eating You Alive – Cut Them Now
Let’s take a moment and calculate your effective hourly rate. Let’s be conservative and say it’s $100/hour. Now, imagine this scenario: you’re working with a vendor who is unresponsive. It’s been a week since you last saw a mockup. In the...
An Extension of Your Team: Flexible, Reliable, and Scalable Support
If you are tired of playing a game of hot potato of which employee is going to handle apparel this year only to fumble it and not get anything done, I have a solution for you. The solution is to set up an...
Give Tees and Tanks a Break – Fresh Style Alternatives
For years, gym apparel has been dominated by the classic Tees and Tanks. They’re reliable, easy to produce, and familiar. But here’s the thing: your members are looking for something fresh, stylish, and different. If your gym’s apparel is stuck...
How to Establish a Culture of Apparel in Your Gym for Growth
It is no surprise that many of the fitness brands you admire have a strong culture of apparel. Meaning, when they offer apparel, people feel like they are connected to the movement/brand. They offer apparel on regular intervals. They put...
No Restocks: How Urgency & FOMO Can Skyrocket Apparel Sales
If you have been following us long enough, you know that one of our foundational strategies is the "limited edition mindset". This a great strategy to move your product from the "wish list" to the "to do list". If you're paying attention,...